Five Tips for Better Book Trailers

At Moonlight Press we love a great book trailer! How to make yours better.

I don’t know about you, but I love a good book trailer. And by “good,” I don’t mean expensive. By “good,” I mean a book trailer that concisely captures my imagination for fiction or beckons me to learn more when it comes to nonfiction. In both cases, it has to be tight and visually stimulating.

Over the years, I’ve come to the conclusion that book trailers can accomplish a few things, despite the lack of hard evidence that they increase book sales in any significant way. But a great book trailer can be your book’s calling card to book bloggers, reviewers, agents and yes, even to some readers. But it has to be good.

Here are my five tips for better book trailers:

  1. Make sure you set out a specific goal for your book trailer. Trailers without purpose are not focused. Your goal should say what you want to…

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